Thursday, March 02, 2006

Unmarried America: Demographics and Attitudes

March 1, 2006
Unmarried America: Demographics and Attitudes
by Ruy Teixeira
Donkey Rising

I strongly recommend a close look at a recent set of materials issued by Women’s Voices, Women Vote. These materials include the results of a survey of unmarried adults conducted by Greenberg Quinlan Rosner (GQR), an extensive chartpack based on the survey findings and other research by GQR and, last, but not least, an 83 page report “The State of Unmarried America” by GQR.

The findings confirm that unmarrieds, particularly women, are a strong group for progressives, and that unmarrieds as a group are growing steadily as a proportion of the population. But there are serious challenges in terms of mobilization and tailoring a progressive message appropriate for these voters’ concerns–all of which is covered in the GQR/WVWV materials....