Monday, February 28, 2005

The Language Police: Gettin’ Jiggy with Frank Luntz

Published on Saturday, February 26, 2005 by
The Language Police: Gettin’ Jiggy with Frank Luntz
by Nancy Snow
Common Dreams
If you need any more confirmation that America is the numero uno propaganda nation, look no further than the GOP language meistro Frank Luntz, who has produced a memorandum of “The 14 Words Never to Use.” Thanks to the Internet and the blogosphere, we mere mortals can get our grubby mitts on what the conservative elite persuader Luntz is doing to scrub our brains free of individual thoughts.
Luntz teases, “This memo was originally prepared exclusively for Congressional spouses because they are your eyes and ears, a one-person reality check and truth squad combined…However, by popular demand, I have included and expanded that document because effectively communicating the New American Lexicon requires you to STOP saying words and phrases that undermine your ability to educate the American people. So from today forward, YOU are the language police. From today forward, these are the words never to say again.”
Parents and teachers, cover the ears and eyes of the young ‘uns, because this could get ugly. You may have to throw out those Dick and Jane readers and start anew. Consider the first word expunged from our memory—government. It’s such a bad word to Luntz that it must be replaced by Washington.....