Wednesday, September 15, 2004

Kerry at his best when he leaves Mr. Nice Guy at home

Kerry at his best when he leaves Mr. Nice Guy at home
Walter Shapiro
http://www.usatoday.com/news/opinion/columnist/shapiro/2004-09-14-hype_x.htm

.....As Democratic media consultant Mandy Grunwald, who is not affiliated with the campaign, put it, "Kerry sounds strongest not when he's being positive or laying out his plans, but when he's tough on Bush and does it from a moral high ground."
That seems to be the way that Kerry has decided to conduct the rest of the campaign, excoriating Bush not on a personal level but over the choices he has made as president. This always-attack approach runs the risk of antagonizing undecided voters, but it offers the authentic version of who Kerry is as a candidate.